Paradigm Shift: Study Finds 51% of Millennials Giving Up All Alcohol for Cannabis
Chart via Outco
With the widespread legalization of cannabis taking hold after the historic Nov. 2016 state votes, the news just keeps getting worse for the alcohol industry. They knew it would happen, too, which is why the alcohol lobby – predicting a $2 billion loss in revenue – engaged, and mostly failed, in a campaign to keep pot illegal.
A Dec. 2016 report has already shown the effects, as three states with legal recreational cannabis are seeing beer markets shrinking. A new survey suggests this trend is going to get much more pronounced, with the younger generation turning to cannabis as the recreational substance of choice.
The survey, titled California Millennials Say No to Alcohol and Yes to Marijuana, found that an astonishing percentage of millennials – meaning those born from about the early 1980s to the early 2000s – will be choosing cannabis over alcohol.
“Millennials will be more open to diversity in their consumption of recreational substances than older generations, with more than 50% of them substituting cannabis for alcohol altogether.
The study further shows that one in five Generation Xers will be substituting cannabis for alcohol, as will 8% of baby boomers.”
These numbers are especially significant, considering that almost 39 million people live in California and the state’s economy is bigger than that of some countries. The alcohol lobby is surely shaking in their boots, looking for lawmakers willing to work against the will of the voters for the right price.
The reasons given by survey respondents for choosing this beneficial plant over alcohol are just as interesting – and encouraging.
“In regards to safety, many expressed the fear of making poor decisions when consuming alcohol, which included driving over the legal limit.
Cost also came into play, with many stating that